Benefits of Mobile Marketing
Mobile marketing SMS is a great example of a new technology providing marketing opportunities. The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages. There are twice as many active SMS users than active email users, reflecting the full extent of the marketing opportunity presented by mobile communications.
But as a business owner, how can you capitalize on this growing technology with a mobile marketing SMS marketing campaign?
Email and Mobile Marketing Becoming More Affordable
Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.
New Media Marketing – Now Affordable to the Smallest of Businesses
Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.
Mobile Shopping Is Growing Quickly
According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.
Is It A Bad Time To Start A Business?
The current recession is still being felt all over the planet. Money is tighter than before for most people. Potential entrepreneurs are more cautious when thinking about starting a new business. However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.
Many people have the misconception that starting a new business while a global recession is still in effect will make their money just go down the drain. There are even current businesses that operate under the belief that advertising and marketing their business is a mistake during this period. The fact is that with the use of smart and proper marketing, a new business started during this period may gain huge returns when the markets regain their shape again. Existing businesses can improve their market share by developing an effective marketing plan and sticking with it.
For example, a new or established business can offer maximum discounts on their products. It may hurt profits in the short term, but the customer loyalty and appreciation could pay off quite well long-term. A business might want to develop a service or product that is designed to help people get through these tough times. If it’s effective, the appreciation you could earn should lead to long term profitability.
