Using Mobile Coupons to Enhance Current Advertising
Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty and drive sales from prospective customers. Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing. Technology has only very recently reached the extent to where it is capable of delivering messages to prospects at an efficient and cost-effective rate.
A mobile coupon is simply a discount or voucher sent by text message to a consumer’s cell phone or hand-held device. All the individual needs to do is text a particular ‘keyword’ to a specific 6-digit code and they will instantly receive your customized reply. This saves them the trouble of searching for and printing out your coupon, since they can simply show the text message at time of checkout. This is a big deal to some, considering today’s ‘going green’ times. This also ensures that they can always attain your most current offer instead of bringing in an expired print coupon.
Email and Mobile Marketing Becoming More Affordable
Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs of email marketing and mobile marketing were prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.
Mobile Marketing is Moving into the Mainstream
According to an interesting report in emarketer.com, the years ahead will see mobile marketing continue its shift toward the marketing mainstream.
Mobile Marketing is your direct link to customers
Mobile (SMS) marketing is the act of sending spam-free, personalized marketing messages to receptive consumers through their mobile phones or handheld devices. It has been widely used in Asia and Europe for several years now, and is only now beginning to take hold in the U.S.
Mobile marketing is the next stage of customer intimacy, delivering marketing messages to the right individuals at the right time. Marketing to your prospects through a SMS marketing campaign will build your profile and will, in much the same way as email marketing, prompt a direct response from prospects that might otherwise have been hard to reach.
New Technology Taking Mobile Marketing to New Levels
With so many technological advances in recent years, almost all of us have been influenced greatly by the conveniences these technologies bring. Many of us can’t imagine doing without devices that weren’t even in existence only a few years ago. This has opened up new opportunities for businesses and individuals to capitalize on these trends in order to become successful.
This new era has also allowed even the smallest businesses to remove the geographical limitations from their marketing efforts in order to become truly ‘global’ entities. These businesses are able to undertake new marketing strategies that are low cost and incredibly effective.
