Marketing Blog

Getting one way links or back-linking can be a positive way to increase your website’s popularity with the search engines and so it has become a corner stone of search engine optimization for many webmasters.

When linking to other websites from your site, you inevitably have a decision on your hands. Should you add a ‘rel=”nofollow”‘ attribute to the HTML anchor tag used to link to the third-party website, or should you leave it out (do-follow it).

Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you.

There is no more important step in the SEO process than keyword research. Ranking highly for keywords that don’t convert isn’t going to help too terribly much.

If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business.

Website owners and managers will always be fascinated with how well they rank on search engines.

However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success.

Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that is just not as easy as it sounds.

Remember Google gets over 65% of all the search traffic on the Internet every day. If you were to take 10 websites that were all optimized for the same keywords, typically you would find that the page with the highest page rank would rank higher in the search engine results than the other pages.

Targeted Web Traffic is the “holy grail” of webmasters who want good sales results at their sites. It’s a simple concept.

You want traffic. Otherwise your site sits unobserved and unvisited in the blackness of cyberspace.

But you don’t need just ANY type of traffic. You want, for your “rain umbrella” site, customers coming to you that typed in, ideally, “buy rain umbrellas.”