FTC Endorsement and Testimonial Rules
Over the last several months, I’ve had numerous individuals e-mail me complaining they didn’t fully understand the new FTC Endorsement and Testimonial Rules, and how it applied to them. That’s not surprising, since government rules and regulations at both the state and federal level are notorious for not being written in layman’s terms.
With that in mind, I decided to write an article about the new FTC rules in language I’m sure everyone can understand. Let’s get started:




