Marketing Blog

The current recession is still being felt all over the planet. Money is tighter than before for most people. Potential entrepreneurs are more cautious when thinking about starting a new business. However, business experts say that a recessionary period such as this can lead to great opportunities to find success by starting a new business or trying to improve an existing one.

The current gloomy economic conditions contain some good news for the small-business sector. According to a recent survey conducted by Citibank, some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share. As a business owner, how can you take advantage of these opportunities and make them work for your business?

According to the ‘Small Business Technology Poll’ done by AT&T, wireless technologies are becoming more and more crucial to survival for today’s small businesses. This poll indicated that almost 2 out of every 3 business owners feel that they couldn’t even survive without these technologies. This is a 25% increase from the same poll done [...]

Economic indicators are predicting a recession. Consumer and business spending is down; unemployment is up. The holiday season has just passed, traditionally a slow time for independent professionals. It’s natural to wonder whether perhaps this is a bad time to be marketing your business.