Increasing Your Online Traffic
A website without traffic is like a city without people. It is wasted, as the sole purpose for it being created was for others to use it. Therefore, you need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of it, and the content for it.
You probably already know about the general methods of getting people to visit your website, so only a brief mention will be given to them here. Essentially, all traffic come from one of these three sources…
Save Your Business Reputation
The Internet has become one of the first places that potential customers turn to for businesses and product reviews. As a result, it is imperative that your home business avoids negative online product reviews, especially now that social media has become the backbone of online communication. So, here are 6 quick tips to help you avoid getting negative online product reviews.
1. Dominate the Top 10 Search Engine Results
The best long-term solution to this is simply to create a strategy to control as many properties as possible that appear on the first page of Google for your particular keyword phrase, product name, or business name. Many people may think this is an unrealistic goal. However, those properties do not have to be all your own. You can easily leverage other popular websites, such as YouTube, free blogging platforms, and article directories to fill in the rest of the results.
Successful Website Design
Marketing on the Internet starts with an effective website. A good website is much more than a pretty design – it needs to be well designed, well worded and well structured for search engines to present optimum value. At the same time, it must be designed with the ultimate goal in mind: converting visitors into prospects and converting prospects into buyers. All of these factors will have a bearing on the ultimate success of your website and online marketing campaign, so it’s important to get it right from the start to make sure you’re reaping maximum return from your marketing dollars.
Build a Website that Sells
While searching for a missing part to my workout machine, I stumbled upon a website that claimed to offer the elusive part for sale. The layout of this site was so confusing, I literally got dizzy trying to navigate through it. It would have been easier to find my way out of a giant kaleidoscope with binoculars on. After a few short minutes of this nightmare, I finally left the site for good.
Sadly, websites like this are all too common. Far too many times with the sites I visit, it is almost impossible to find my way around, or even tell what the site is actually about. In many cases I simply leave. This is obviously not the action want you want from your visitors.
Effective Anchor Text To Improve Rankings
The ‘anchor text’ is the keyword or key phrase you use when linking from some another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your Google search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.
To see an example of how powerful this anchor text is, go to Google and do a search for the phrase “click here”. At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase “click here”.
