Skyrocket Your Perceived Value
It is of great importance that your visitor “see” the bargain within your offer. There are ways to enhance this perception. People often observe sales pages with a “what is in this for me” mindset. Your offer needs to clearly show them what is in it for them.
When someone does form their first impression about your site, would you not want it to be a good one? When we present our product or service to visitors, it is vital that they see the value within as important as their desire to improve themselves.
Reasons Your Business Should Use Facebook
1. There are over 400 million active Facebook users and over 50% of the users login everyday. This means there is a huge, global audience to market your company to.
2. Facebook is a great place to distribute information about your company including events, photographs, videos, articles, blog posts as well as your business hours and contact information.
3. Social networking sites like Facebook allow you to connect with your customers on a personal level.
Marketing Tactics To Avoid
Knowing what doesn’t work can sometimes be more important that learning what does. Here are some things you should avoid when marketing your web site.
It’s easy to get confused with all of the various ways that you can be marketing your web site. Over the years I have tried just about every one and have learned some things along the way. Here’s some real time and money wasters that you can safely avoid doing.
1. SPAM – Don’t waste your time on trash
You don’t like getting spam in your email do you? Neither does anyone else. Don’t send unsolicited commercial emails to try and promote your web site or product. (Out of all of the things listed here, I have never gone this route and won’t).
You risk getting your site shut down if your Internet Service Provider gets enough complaints. You can also be “blacklisted”. This means your email can be labelled as spam and be blocked by a lot of service providers.
Spam is stupid and a very poor decision for a business to make.
