Latest Google Algorithm Update
Google has released a new update to their ranking algorithm this week, aimed at isolating and penalizing websites that use particular spam techniques. From the official blog post:
“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
So what constitutes a violation of Google guidelines? While deliberately avoiding being specific, Google has highlighted these tactics as problematic and likely to be targeted:
* Duplicate Content
* Keyword Stuffing
* Link Schemes
* Cloaking
* Deliberate Redirects
* Doorway / Gateway Pages
Skyrocket Your Perceived Value
It is of great importance that your visitor “see” the bargain within your offer. There are ways to enhance this perception. People often observe sales pages with a “what is in this for me” mindset. Your offer needs to clearly show them what is in it for them.
When someone does form their first impression about your site, would you not want it to be a good one? When we present our product or service to visitors, it is vital that they see the value within as important as their desire to improve themselves.
Reasons Your Business Should Use Facebook
1. There are over 400 million active Facebook users and over 50% of the users login everyday. This means there is a huge, global audience to market your company to.
2. Facebook is a great place to distribute information about your company including events, photographs, videos, articles, blog posts as well as your business hours and contact information.
3. Social networking sites like Facebook allow you to connect with your customers on a personal level.
