SEO Tactics to Avoid
One of the biggest challenges facing almost every website owner is getting targeted traffic to visit their website. The most effective kind of traffic is still organic search engine traffic, which is the traffic that is generated when someone finds the site when using a search engine. The goal of a website is to be near, or at, the top of the resulting page for the search terms most related to that business.
There are many things can be done to optimize a website. Learning what NOT to do is just as important as learning what TO do. For example, it’s best to avoid the following tactics:
1) Door Way Pages. This is basically a page that has been designed specifically for the search engines rather than human visitors. A user that visits the page is automatically redirected to a different website – which is the page the designer ultimately wants each visitor to see. They basically make minor changes to the same page and submits each of them to the search engines over and over again. Google no longer accepts these kinds of pages and can even exclude them from their index.
2) Hidden Text And Links. Using this tactic, keywords and keyword phrases are hidden on the page. This is usually done by making the color of the text same as the background color. Most search engines can quickly recognize this tactic now. A website that utilizes hidden text and links will almost certainly be penalized.
Google May Be Replacing Content as King
While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net.
This new mindset doesn’t change the fact that you still have to create great content, but it changes the way one goes about promoting that content on the web.
In the last few years, Google’s share of the search market has grown to 65% or much more in most areas of the world. This domination of online search puts Google in control of what content is seen – regardless of its quality.
It plays a major role in your content’s visibility, a role so great that without Google’s approval, your content is not exactly dead in the water, but your chances of succeeding is much less than with a thumbs-up from Google.
Gain Customers Using Social Media
“Build it and they will come” the saying goes.
Not.
You can build a blog or video site and you can still be lacking connections.
Connection is the nuclear core of social media. But you must make an effort in order for that to happen.
Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
It is all about connecting and creating a magnetic conversation with people that draws them towards you.
Latest Google Algorithm Update
Google has released a new update to their ranking algorithm this week, aimed at isolating and penalizing websites that use particular spam techniques. From the official blog post:
“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
So what constitutes a violation of Google guidelines? While deliberately avoiding being specific, Google has highlighted these tactics as problematic and likely to be targeted:
* Duplicate Content
* Keyword Stuffing
* Link Schemes
* Cloaking
* Deliberate Redirects
* Doorway / Gateway Pages
Optimize Your Website Images
Starting competitive advantages in the business is vital both in online and offline aspects. If you are a business organization, you need to distinguish your organization from the competition, especially if your business is not on commodity products. You can easily distinguish these advantages on the internet because of the already established fundamentals of the business.
For some companies, they get their edge from targeted advertising from high-traffic websites. For others, it is through social media marketing.
