Google May Be Replacing Content as King
While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net.
This new mindset doesn’t change the fact that you still have to create great content, but it changes the way one goes about promoting that content on the web.
In the last few years, Google’s share of the search market has grown to 65% or much more in most areas of the world. This domination of online search puts Google in control of what content is seen – regardless of its quality.
It plays a major role in your content’s visibility, a role so great that without Google’s approval, your content is not exactly dead in the water, but your chances of succeeding is much less than with a thumbs-up from Google.
A Top Search Engine Ranking
This article is the reality of what you need to do to get to the best position you possibly can in the search engines – no hype or myths. You will finally know what it is you really need to do and what you need to do to develop a strategy to promote your website.
Let us first look at what it is that gets pages ranked in the top of the search engines. Search engines each have their own secret methods and algorithms for ranking websites with the overall mission to get the most relevant content in front of someone searching for particular keywords. There is an endless battle going on between the search engines to bring us the most relevant content and SEO experts trying to find loopholes to get their clients to the top.
How to Get on Page One of Google
I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google. But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.
We all want top rankings from Google. Why? As people online are increasingly using the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and visibility do the top ranking websites get in the results?
Tracking Your SEO Campaign
Monitoring the positions of your primary keyword on the search engines is crucial to the success of any search optimization campaign. If you have done all the right things to improve your rankings, you will most likely see a continual upward climb. It’s important to know the precise moment that the upward climb seemingly reaches a plateau. When this happens, your search engine position campaign should move into more of a monitoring and enhancement stage.
In this phase, you will likely notice fluctuations in the rankings for your keywords. These are quite common and should not be of any concern. It’s the long-term changes that you must be on the lookout for and be prepared to act on immediately.
Google accounts for about 65% of the online searches done in the U.S. Microsoft and Yahoo combine to account for another 30%. For this reason, a good percentage of website owners and webmasters focus their efforts on what these three search engines are looking for specifically.
Getting Your Website on Google
Getting your website indexed by the search engines is fairly simple, but getting the page up high on the search results page of Google can be much more difficult. This article covers three of the most important things to keep in mind when attempting to improve your overall rankings. So, that being said, how do you get your website on google?
Choosing Keywords
Basically, keywords are words or phrases that users choose to search for information or products online. If your goal is to utilize search engine optimization techniques as part of your marketing plan, it’s essential to make sure your website eventually shows up on the first page when people use words related to your business. All search engines use some sort of a ranking system to choose the order of the result pages. For example, Google puts great importance in a website’s relevance, therefore keyword choice and optimization for these keywords is essential.
Adding your most important keywords to the meta-tags for each page is a start. It’s also important to put your keywords in strategic places within your site’s content. Make sure to write this content so that its legible for a visitor rather than the search engines. ‘Keyword stuffing’, or repeating your keywords over and over, is a thing of the past. What’s more, this is easily detectable by the search engines and could very well get your website banned.
