Simplify Your Sales Process
I tried to order a product from a particular website recently. I did my research and found the product I wanted at a price I was willing to pay. I tried to use the shopping cart on this website and the trouble began. It took three attempts before the shopping cart recognized that I had indeed given it the quantity of the product to be purchased. The fact that I was patient enough to keep trying is more of a reflection of my stubbornness than of the good feelings or trust they had generated.
Anyway, once the shopping cart showed the correct information, I tried to check out. It kept sending me right back to the order page. After the third attempt I figured there was a problem and clicked on the contact page. I filled in the information concerning my problem placing my order and gave my contact information.
Satisfy Small Business Clients
A lot of web business gurus tend to miss something important: Most money changes hands in the real world, not online. Depending on who you ask, U.S. online sales total $200-400 billion annually. Not bad, right? Sure, but the total of all transactions in the economy works out to $14 trillion or so. Online sales, impressive as they are, only account for two to three percent of the total economy at best.
Most of my clients are small businesses with fewer than 100 employees. One thing the proprietors have in common is that they do not spend much time online. Whether the client is a dentist or a pet groomer, the only thing they care about is that their online presence brings warm bodies in their doors, preferably warm bodies with credit or insurance cards at the ready.
