Marketing Blog

Surprisingly, according to an annual study from the Direct Marketing Association (DMA), spending on direct mail marketing is expected to increase by more than $1 billion in 2010.

The traditional avenues of advertising like television, newspapers, and magazines are struggling with fewer viewers, subscribers, and buyers. However, free sources of entertainment and media like the Internet and radio are bound to gain in audience during the recession. So, while companies are advertising more in this media, there is also a greater opportunity to make money in advertising online.

A website is the first step to online marketing. It should be easy to navigate, pleasing to the eye, and optimized with keywords related to your business.

Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I’m sure most businesses can think of a better use for those dollars.

Viral marketing is a lot like a high stakes poker game — there’s a small financial cost, a massive branding cost, and some huge potential payoffs.

The current gloomy economic conditions contain some good news for the small-business sector. According to a recent survey conducted by Citibank, some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share. As a business owner, how can you take advantage of these opportunities and make them work for your business?

With the internet becoming more and more important in today’s business world, it is almost becoming a necessity for businesses to have a presence online to survive.

We live in a world where many people expect everything to be easy, instantaneous, or both. They want quick and easy money, answers, and access as well as easy lives that quickly manifest what they desire. Make your prospects and clients’ lives simpler in these five areas.

A niche market is a small, specific part of a larger market that focuses on satisfying a specific market need or a problem which can be filled with targeted prospects in a specific market.A niche market is a small, specific part of a larger market that focuses on satisfying a specific market need or a problem which can be filled with targeted prospects in a specific market.

Promoting your website yourself is not as difficult as it seems. Learning and mastering the process and following the basic rules will help eliminate mistakes.