Marketing Blog

Cell phones have evolved greatly over the past few years. So many features have been added that they have become multimedia devices that almost double as a cell phone.

According to a new study by ABI Research, in 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.

This interesting report by the ‘International Telecommunication Union’ shows that mobile growth is continuing unabated, with global mobile subscriptions likely to top 4.6 billion by the end of the 2009, and mobile broadband subscriptions to top 600 million in 2009, having overtaken fixed broadband subscribers in 2008.

According to an interesting report on emarketer.com, the year ahead will see mobile marketing continue its shift toward the marketing mainstream.

Mobile (or text) marketing is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted marketing messages on a wholesale scale.

Mobile marketing business consultants and service providers already have access to the frameworks for dealing with SMS text marketing, yet still the US market remains behind much of the rest of the world in mobile SMS marketing.

Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing.