Link Building In The Social Age
Search engine optimization is a fast-paced environment with a constantly changing landscape. Ten or so years ago, the right meta-tags and proper use of ‘keyword stuffing’ might just have been enough to send a website on its way to ranking well. However, the ever-improving sophistication of the search engines and their ongoing battle with website owners has seen more than just a few movements of the proverbial goalposts.
At the heart of contemporary thinking is the importance of building quality, trusted links that can act almost like academic citations to identify which websites merit credibility and deserve to rank for a given keyword phrase. At the same time, the explosion of the social web has led to a rise in the number of different marketing opportunities online, both in terms of building links and raising your profile.
Laying the Foundation for Online Growth
Running a business in the 21st century is completely different from the commercial world we used to know. Marketing is no longer an expensive guessing game. Doing deals no longer takes weeks and months – with email, it’s instant. Target markets are no longer necessarily geographically restricted – in fact, the Internet has brought business into the homes of consumers near and far and made doing business not only easier, but also potentially more profitable.
The days of Internet hype are over – the web is here to stay, and you are doing a disservice to your business by not investing a good portion of your marketing efforts in online media. There’s no such thing as an ‘offline’ business anymore – there are only businesses that have yet to fully embrace the value of marketing online.
Reasons Your Business Should Use Facebook
1. There are over 400 million active Facebook users and over 50% of the users login everyday. This means there is a huge, global audience to market your company to.
2. Facebook is a great place to distribute information about your company including events, photographs, videos, articles, blog posts as well as your business hours and contact information.
3. Social networking sites like Facebook allow you to connect with your customers on a personal level.
