Steps to Internet Marketing Success
There are thousands upon thousands of internet marketing articles out there, both online and off. Many of them contain some great information, but a very small percentage give a simple, step-by-step plan to achieving success. So, we’ve tried to put one together. If you apply the simple, but proven steps presented in this article, we are convinced that almost anyone can absolutely, positively make money with online marketing.
Social Media as a Negotiating Tool
Social media has blown onto the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away.
For salespeople, an important question is, “Can social media help in negotiating?”
My answer is, “Yes, it can.” I’m not saying you should directly negotiate with another person by way of a social media (although I suppose there might be exceptions where this is possible). What I am saying is that social media is a perfect tool that someone can use to help frame a situation or build their on-line reputation before the negotiations even begin.
List Building In The Age Of Twitter
Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool? Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers. However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyber-age wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches. So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.
Tips for Using Twitter
When it comes to social media, no one “gets it” as well as Twitter. According to Econsultancy, as of Jan 2010, Twitter has 75 million user accounts, with about 15 million of that total being active users. See http://tinyurl.com/yetgcru. That’s a lot of people sending a lot of Tweets. This micro-blogging service makes it easy for small businesses and entrepreneurs to stay in touch with those who choose to follow them, and stay updated on new products, services, special offers, industry news and more. It’s a win-win for both the Tweeter, and their followers.When it comes to using Twitter, there’s a right way and a wrong way to use it. Your messages must be kept short, under 140 characters, and they need to be helpful or informative. Don’t carry on about what you ate for breakfast, or the fact that you just brushed your teeth. People will unfollow you faster than they can hit the button, even if you do have good oral habits.
I’ve been using Twitter for a long time now and here’s what I’ve found works best when participating in this close knit community of few words.
Social Media Marketing Strategy Considerations
There are several benefits to introducing social media into your business marketing platform. However, this new addition to your traditional marketing method is not at all similar to buying the latest fashion accessory. If that is the approach or mindset you adopt, then it is like marching with a noisy band with your brand new trumpet, only you have no clue how to play it let alone harmonize and make music! You may need to take trumpet lessons to begin with. Taking time to put together your social media marketing (SMM) strategy is the only place to begin this new journey. Putting together a winning social media marketing strategy is one of the least expensive but most effective ways to attract business and increase profits.
The importance of having an SMM strategy
