Tweeting without Twitter
By: John Templeton
While the online press might see things differently, Twitter certainly is not the only micro messaging service out there. While micro blogging has certainly come into the mainstream recently, it is not even a modern phenomenon. From short form blogs to instant messaging, the short and punchy promotional message has been a staple of advertising since, well, since the beginning.
Social Media Survey
Social marketing, despite the fact that it has seemingly oversaturated the market, appears to still be growing – both as a way to get any message out or to promote a business.
Econsultancy recently conducted a survey to determine how big a role social marketing and online PR is playing for a cross-section of over 1000 businesses. The results seem to indicate that social marketing is being relatively underutilized as a business tool.
Report findings:
* Almost two-thirds (64%) of companies say they have experimented with social media but have not done much.
* Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.
