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Latest Google Algorithm Update

posted by Ted on May 1, 2012


Google has released a new update to their ranking algorithm this week, aimed at isolating and penalizing websites that use particular spam techniques. From the official blog post:

“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

So what constitutes a violation of Google guidelines? While deliberately avoiding being specific, Google has highlighted these tactics as problematic and likely to be targeted:

* Duplicate Content
* Keyword Stuffing
* Link Schemes
* Cloaking
* Deliberate Redirects
* Doorway / Gateway Pages

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