Setting up your mailing list is only half the battle; the other half is all about marketing it effectively. Even though your email contact list is a marketing asset in itself, it requires real marketing effort and dedicated promotional muscle to make it as valuable as it can be.
While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. But that is slowly changing…
By sending carefully crafted email and SMS messages to a list of ‘opt-in’ prospects, business owners of all sizes are able to give themselves a fighting chance of generating more sales leads.
The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages.
A reader may only see your subject line before deciding whether to read your email, you don’t waste time. Make sure they immediately see why it’s worth reading.
Mobile email is growing and it will keep on growing. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your (mobile) email campaigns.
So what are the benefits of email marketing, and to what extent does it represent an attractive option for businesses looking to generate more sales leads? By 2011, as email marketing continues to grow, it is projected that sales generated from it will reach $37 billion. Because of the targeted nature of email marketing, particularly with double opt-in subscribers, selling to email prospects is almost as easy as selling to customers in a shop: once they’re through the door, a certain percentage will certainly buy from you.
Small business owners need to find additional means of promotion during tough economic times. Downsizing or reducing prices offers a short term solution in a failing economy. However, building a lasting relationship with your target market and keeping the lines of communication open is a far more cost efficient and effective method.
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