Promoting A Business Using Email
There are numerous ways to promote your products and services online and one of the most powerful is still the email and the newsletter. However, it is very important that you have permission from the addressees or your mails will be treated as spam and will not be read. This can not only have repercussions on your business reputation, but will also be a huge waste of time and drain of resources. So, what steps can you take to make the most of your emails and newsletters? Always make sure that you have a purpose in mind when writing your email or newsletter, as it is essential to know what you want to get out of the process. Do you wish to just give information, make more sales or is it just keep in touch with your customers? Whatever your reasons, ensure that you do not waste the opportunity and your time by following these simple tips.
Reasons for a Web Presence
Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNN’s short-lived series where newscasters read excerpts from blogs.
With so much coming so quickly, it’s no surprise that some people are hesitant to expand their business into the online marketplace. It’s intimidating, and the penalties for failure can be harsh.
However, here are six good reasons that every business can and should establish a Web presence.
HTML5 is The Future of the Web
Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.
Jobs’ prediction that flash is dead invokes memories of the famous Mark Twain quote “reports of my death are greatly exaggerated”. While the debate rages on over the future of Flash, HTML5’s destiny is assured.
It’s not just Apple pointing to HTML5 as an internet revolution, Microsoft, Google, Opera, Mozilla, W3C and even Adobe themselves agree. In fact HTML5 may become historic for that very reason. It is arguably the only time Google, Microsoft and Apple have ever agreed on anything.
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Different Pages Required for an Online Business
If you have an internet based business website are you aware that you should have two different types of pages for your site? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages.
In case you are not sure what the difference is between these two types of pages here is a quick explanation:
1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.
The Importance of Relevant Communications
Relevance is absolutely crucial in all forms of online and offline communications. And it has nothing to do with your company. It has everything to do with your customer, the content of your communications and individualization.
The question you should always ask yourself is: ‘is this relevant for the people I try to reach?’.
Without a relevant story there is no word of mouth or viral affect. Without relevant content that is targeted to the recipient of your email newsletter people will unsubscribe. Without relevant content on your website it won’t gain repeat visitors. Without relevant content no one will read your printed postal mail. Shall we continue?
