Using Twitter to Build Traffic
Most people know that Twitter is a great way to keep current on what’s going on in the world these days. Whether the goal is to keep up on the latest specials from your favorite businesses or to simply keep up with your friends’ lives, Twitter is a great tool. Interestingly, most people claim to be annoyed by the term ‘tweet’, yet studies show that the site is still growing in popularity.
Using Twitter is easy, even if you’ve never done it before. After you have created an account, you can add short messages (less than 140 characters) simply by typing them in. These messages, or ‘tweets’, are sent to everyone that has become one of your “followers”. If you find other people or businesses you’d like to keep up on, you can choose to be a ‘follower’ of them, and you’ll be updated whenever they add a new post.
Due to its rising popularity, it’s quickly becoming an effective way to get more visitors to your website. More and more businesses and individuals are using it to increase traffic. If you know how to do it, you can do the same.
There are several reasons why this is becoming more common.
Benefits of Mobile Marketing
Mobile marketing SMS is a great example of a new technology providing marketing opportunities. The growth in the mobile consumer market over the last ten years worldwide has been explosive, leading to a massive target market which has proven to be responsive to marketing messages. There are twice as many active SMS users than active email users, reflecting the full extent of the marketing opportunity presented by mobile communications.
But as a business owner, how can you capitalize on this growing technology with a mobile marketing SMS marketing campaign?
Generating Targeted Traffic
Without traffic, a website sits unobserved and unvisited in the blackness of cyberspace. So, website owners go through great expense to find traffic. But they don’t want just ANY type of traffic. It needs to be targeted. This type of traffic is the “holy grail” for webmasters that are looking for sales results from their websites. It’s a fairly simple concept. You want, for your “rain umbrella” site, customers coming to you that typed in, ideally, “buy rain umbrellas.”
Now, one of the problems with generating targeted web traffic is the fact that there are likely a lot of webmasters out there trying for the same thing. Competition, in other words. It can appear daunting, but if you keep the following tips in mind, and you work at them, you can increase the targeted traffic to your website for what is called your “buyer keywords.”
Unique Selling Propositions
If you’ve been involved in sales and/or marketing for any length of time, you’ve probably heard the term “Unique Selling Proposition.” But just in case you haven’t, let me explain what a USP is.
A Unique Selling Proposition is what makes a business unique and/or different from all other businesses in its category. For example, the USP for a high-end restaurant, might include the exclusive clientele it serves, a specialized menu, white glove service, as well as other exclusive amenities.
Two Classic Unique Selling Propositions
To further illustrate what I’m talking about, following are two examples of the most famous and successful USP’s in the history of advertising:
Secret Weapons For Promoting A Business
New small businesses are often faced with the task of marketing on little or no budget. Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked. Here are three secret weapons for the small business to create awareness, reinforce brand recognition, and keep customers.
