Using Mobile Coupons to Enhance Current Advertising
Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty and drive sales from prospective customers. Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing. Technology has only very recently reached the extent to where it is capable of delivering messages to prospects at an efficient and cost-effective rate.
A mobile coupon is simply a discount or voucher sent by text message to a consumer’s cell phone or hand-held device. All the individual needs to do is text a particular ‘keyword’ to a specific 6-digit code and they will instantly receive your customized reply. This saves them the trouble of searching for and printing out your coupon, since they can simply show the text message at time of checkout. This is a big deal to some, considering today’s ‘going green’ times. This also ensures that they can always attain your most current offer instead of bringing in an expired print coupon.
