Exploring the Twitterverse
For anyone who spends any time whatsoever watching television or browsing the internet, it’s virtually impossible to avoid the almost universal growth of Twitter, both as a platform for social media and also a vital component to online marketing strategy. While businesses of all shapes and sizes are turning to Twitter with impressive results, understandably many small business owners either don’t understand how it works, or don’t feel there are any benefits to be had in their business.
The truth of the matter is – any business of any size and style can benefit from using Twitter. Twitter isn’t just for the tech savvy, tech progressive business – any organization across any sector from small local businesses right up to major multinational companies can put Twitter to work for them to drive traffic, create a buzz and ultimately increase sales.
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Using Social Media to Increase Sales and Brand Awareness
Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising of ”probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing ‘tools’ are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.
Building an Audience through Twitter
It seems like everywhere you look these days, someone is using or talking about Twitter. It’s a great way to keep current on what your friends and family members are doing, and the site’s growing popularity can attest to it. Lately though, Twitter has been used for a more profitable option – building a business.
Twitter is one of seemingly thousands of new social networking sites. It allows you to send out “tweets” from any computer or handheld mobile device. These tweets, or posts, can be no longer than 140 characters (including spaces). You can use them to keep your followers updated on your life or your business. Anyone can be a follower – family, friends, or, most importantly, potential and previous customers of a business.
List Building In The Age Of Twitter
Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool?
Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers.
However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyber-age wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.
So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.
