Unique Selling Propositions
If you’ve been involved in sales and/or marketing for any length of time, you’ve probably heard the term “Unique Selling Proposition.” But just in case you haven’t, let me explain what a USP is.
A Unique Selling Proposition is what makes a business unique and/or different from all other businesses in its category. For example, the USP for a high-end restaurant, might include the exclusive clientele it serves, a specialized menu, white glove service, as well as other exclusive amenities.
Two Classic Unique Selling Propositions
To further illustrate what I’m talking about, following are two examples of the most famous and successful USP’s in the history of advertising:
Skyrocket Your Perceived Value
It is of great importance that your visitor “see” the bargain within your offer. There are ways to enhance this perception. People often observe sales pages with a “what is in this for me” mindset. Your offer needs to clearly show them what is in it for them.
When someone does form their first impression about your site, would you not want it to be a good one? When we present our product or service to visitors, it is vital that they see the value within as important as their desire to improve themselves.
