Video as the Game Changer
Internet marketing, particularly in traditionally offline industries, exposes a forest of low-hanging fruit, and provides a multitude of opportunities to quickly capitalize on relatively under-developed markets. As online marketing technologies evolve and new strategies are developed, the opportunities for businesses to reach and convert consumers expand. This is especially true within those markets that are not wholly dependent on the Internet or those that use online measures as only a part of their overall marketing plan.
The latest tool to fall into the lap of online marketers is video and it has changed the game almost beyond all recognition. In more tech savvy markets, video is the standard since it allows as intimate a conversation as possible without meeting face-to-face. An effective video can deliver tangible, bottom-line results.
For industries that have yet to embrace video as a strategy, it can go even further to establish a business as a clear market leader and add invaluable credibility to what you offer. Whether you’re targeting local consumers or shaping your industry online, video is one of the most effective ways to speak to the customer – and for less tech-orientated markets the results can be truly profound.
Viral Marketing Tips
Viral marketing is a lot like a high stakes poker game — there’s a small financial cost, a massive branding cost, and some huge potential payoffs.
Extending it even further, once the cards are dealt and the marketing message is out of the bag, there’s no way to retract it, no way to push it further, and no way to turn a partial failure into a success. Everything rests on the quality of the hand — in this case, the video or marketing message — and everything extends from the initial bet.
If you’re building a viral marketing strategy, invest in these nuggets of wisdom and make sure that they’re part of the DNA of your campaign. These five tips aren’t poker tips, but they’d surely translate.
