HTML5 is The Future of the Web
Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.
Jobs’ prediction that flash is dead invokes memories of the famous Mark Twain quote “reports of my death are greatly exaggerated”. While the debate rages on over the future of Flash, HTML5’s destiny is assured.
It’s not just Apple pointing to HTML5 as an internet revolution, Microsoft, Google, Opera, Mozilla, W3C and even Adobe themselves agree. In fact HTML5 may become historic for that very reason. It is arguably the only time Google, Microsoft and Apple have ever agreed on anything.
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Improving Your Sales Conversions
I’m sure you’ve heard the old adage, “the more things change, the more they stay the same.” This is especially true when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago are just as effective today. In fact, some of the greatest ads in the history of advertising were written during the 50’s, 60’s and 70’s.
This exciting time period was known as The Golden Age of Advertising.
In that regard, I’ve decided to compile a list of time-tested copywriting techniques to help improve your sales conversions. Please don’t look for anything new here. Like I said earlier, these time-tested techniques are just as effective today as they were fifty years ago.
However, with the advent of the Internet, sometimes we need to be reminded of that fact.
Keep Your Website Customer Focused
For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online. Before your site is published, usability testing gathers feedback from the very people it is intended for -, with its main objective to ensure you’re creating a website that has an intuitive and easy to use interface, targeted to all users. But how do you reap the fullest benefits from your user testing sessions?
Website Design Tips For A Reader Friendly Site
One of my favorite things I like to do when I’m online is browse the Internet, and check out other marketing websites. I’m an avid reader, so when I come across a well-designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. And if the site provides a pleasant reader experience, I’ll bookmark it and visit it again.
However, it takes a very special website to capture my attention. And unfortunately, most sites fall far short of my expectations. As a result, I rarely bookmark websites. No, more often than not, when I visit a website, I click away after just a second or two.
Why? Because in my opinion, many websites just aren’t what I would call reader-friendly. In fact, they’re just the opposite. They provide a lousy reader experience.
Following are five things that ruin my reader experience:
The Cutting Edge of Web Design
With the current economic climate, more and more people are starting their own online businesses. The competition in almost any particular marketplace is getting more intense. This means that having the right website design is an even more important aspect of any online enterprise. It’s important to remember that your website is your store window, and the best looking storefront will usually attract more customers.
A very common mistake made by those just starting out is to cut way back on the amount of money they spend on their website design. There are all kinds of businesses that offer cheap or even free website design. But the truth of the matter is that is that these low or no-cost websites are extremely basic and they are often simply templates. This not only limits your customization options, but usually means that that same design template has been provided to perhaps hundreds of other companies. Since the coding of a given website plays a huge part in its search engine readiness, this makes the promotion of that website even harder because you are now in competition with all of these other businesses – whether they are in the same industry or not. If you are serious about wanting to run a successful website, and your ambition is to generate lots of targeted traffic, you need a website that is built, coded, and designed for long-term success.
