Different Pages Required for an Online Business
If you have an internet based business website are you aware that you should have two different types of pages for your site? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages.
In case you are not sure what the difference is between these two types of pages here is a quick explanation:
1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.
Constructing A Website That Works
Before you even consider starting to build a new website, you need to think very carefully about exactly what you are going to include on it. It’s very important to find your niche and focus all your content on it. As you can imagine, a visitor or potential customer will not want to wade through fishing tackle supplies when they came to your site looking for luggage. Even more importantly, the search engines won’t be able to distinguish what it is you are trying to sell and therefore won’t be able to rank it well for any of your products. The more products you have on your site means that they have to compete with each other to be viewed when what you really want is a fewer amount of related products that complement and enhance each other.
Here is a basic list of things that you must consider when creating your website.
Appearing Natural in the Eyes of the Search Engines
The search engine optimization game is constantly evolving, and to keep on top of it you need to maintain consistent link building efforts while also keeping an eye on the developments and buzz around the online community. Some of the most valuable information available comes from blogs and industry publications, and keeping up to date with it is essential to being able to effectively optimize your website.
As almost any source of SEO information will tell you, there is a real emphasis on appearing ‘natural’. What is meant by ‘natural’ is to structure your link building in such as way as to make it appear completely unforced – to make it look to search engines like your site has merited links from a diverse range of sources, using diverse anchor text and linking to a range of internal pages. This is harder than it seems, and the sophistication of Google in particular makes it even harder to pull off. So what info do you need to optimize your site in a way that won’t quickly flag the attention of the search engine algorithms?
