Increasing Your Online Traffic
A website without traffic is like a city without people. It is wasted, as the sole purpose for it being created was for others to use it. Therefore, you need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of it, and the content for it.
You probably already know about the general methods of getting people to visit your website, so only a brief mention will be given to them here. Essentially, all traffic come from one of these three sources…
Inexpensive Ways to Generate Traffic
There are multiple ways to get traffic to your website for very little cost that can make you money online. If you just got a small proportion of those visitors to convert to leads or sales, that has cost you nothing but your time.
There are two hard facts of any internet business that you cannot escape. To make money online, you need to generate traffic to your website and second, you need to convert that traffic into buyers. You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details or to your information site or blog.
First, you should focus on identifying your killer keywords – the ones that attract the right kind of people into you business. With a good match between what people are searching for and what you are offering, the actual traffic you generate will be more highly targeted and predisposed to your offer and so more likely to convert into buyers.
Constructing A Website That Works
Before you even consider starting to build a new website, you need to think very carefully about exactly what you are going to include on it. It’s very important to find your niche and focus all your content on it. As you can imagine, a visitor or potential customer will not want to wade through fishing tackle supplies when they came to your site looking for luggage. Even more importantly, the search engines won’t be able to distinguish what it is you are trying to sell and therefore won’t be able to rank it well for any of your products. The more products you have on your site means that they have to compete with each other to be viewed when what you really want is a fewer amount of related products that complement and enhance each other.
Here is a basic list of things that you must consider when creating your website.
The Next 10 Online Trends
It’s never been harder to keep up with the latest web trends with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques.
As a result, we’ve assembled a team of web experts to help you and your business keep on top of the most important trends on the web. Constructing a mobile website, creating social media campaigns and selling online are just some of the challenges businesses will face.
Here are top online trends for the next 12 months.
The Google Duplicate Content Penalty
The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.
The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from Google’s Webmaster Central Blog.
That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the Google ‘duplicate content penalty’.
So here is the truth: you might ask who am I to know the truth, but I read all the Google blogs and their official statements, and in applying what I learn, I achieve excellent results for my web pages on Google search engine listings: and those of Yahoo, MSN and Bing. So I am coming from a sound base that my results can prove.
