Marketing Blog

A website is the first step to online marketing. It should be easy to navigate, pleasing to the eye, and optimized with keywords related to your business.

Make it look to search engines like your site has gained links from a wide range of sources, using diverse anchor text and linking to a range of internal pages.

One of the basic rules of business is that it’s almost always cheaper to retain a previous customer than it is to gain a new one. Fortunately, this has become easier with the use of online marketing strategies such as email and website marketing.

The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you’re likely to put into promoting it.

In order to properly advertise themselves and their material business owners must target the appropriate customers, meet the needs of those customers, and continually anticipate the new market.

Since the dawn of the internet, privacy has been a concern. However, if you put a google search in for “Facebook Privacy Concerns” it returns 17,400,000 results.

When a website is finally getting respectable traffic, enjoying a decent page rank (PR), and already at the first pages of search engine results, is it time to break out the champagne in celebration? The shrewd website owner knows this is just halfway through the journey to a successful income-generating website. The end-goal is still [...]

When I come across a well-designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. I’ll even bookmark it and visit it again.

The more things change, the more they stay the same. The same timeless copywriting techniques that were so successful years ago are just as effective today.

One of the most effective inbound marketing strategies available for businesses, online and offline, both in terms of cost of implementation and in overall return on investment (ROI), is blogging.