Easily Avoided Copywriting Mistakes
No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting.
Now we are not talking about the obvious mistakes here. Errors of grammar, syntax, spelling or revision are fairly obvious and can be averted with a simple double-check by running your article past a colleague for critique. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.
Five Copywriting Mistakes You CAN Avoid
Mistake #1 – Missing your target audience
One of the most important points of any piece of writing is to address your intended audience. This is true for absolutely every type of writing out there, without exception. Consider for example that you’re a writer specializing in culinary writing. You could submit the most well-written, elegant article on coconut cream pies ever composed. You still would not get very far with this article if you tried to sell it to someone with a coconut allergy.
Website Design Tips For A Reader Friendly Site
One of my favorite things I like to do when I’m online is browse the Internet, and check out other marketing websites. I’m an avid reader, so when I come across a well-designed website that appears to have an abundance of quality content, I’ll usually spend a few minutes on the site reading that content. And if the site provides a pleasant reader experience, I’ll bookmark it and visit it again.
However, it takes a very special website to capture my attention. And unfortunately, most sites fall far short of my expectations. As a result, I rarely bookmark websites. No, more often than not, when I visit a website, I click away after just a second or two.
Why? Because in my opinion, many websites just aren’t what I would call reader-friendly. In fact, they’re just the opposite. They provide a lousy reader experience.
Following are five things that ruin my reader experience:
Increasing Your Online Traffic
A website without traffic is like a city without people. It is wasted, as the sole purpose for it being created was for others to use it. Therefore, you need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of it, and the content for it.
You probably already know about the general methods of getting people to visit your website, so only a brief mention will be given to them here. Essentially, all traffic come from one of these three sources…
Inexpensive Ways to Generate Traffic
There are multiple ways to get traffic to your website for very little cost that can make you money online. If you just got a small proportion of those visitors to convert to leads or sales, that has cost you nothing but your time.
There are two hard facts of any internet business that you cannot escape. To make money online, you need to generate traffic to your website and second, you need to convert that traffic into buyers. You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details or to your information site or blog.
First, you should focus on identifying your killer keywords – the ones that attract the right kind of people into you business. With a good match between what people are searching for and what you are offering, the actual traffic you generate will be more highly targeted and predisposed to your offer and so more likely to convert into buyers.
Constructing A Website That Works
Before you even consider starting to build a new website, you need to think very carefully about exactly what you are going to include on it. It’s very important to find your niche and focus all your content on it. As you can imagine, a visitor or potential customer will not want to wade through fishing tackle supplies when they came to your site looking for luggage. Even more importantly, the search engines won’t be able to distinguish what it is you are trying to sell and therefore won’t be able to rank it well for any of your products. The more products you have on your site means that they have to compete with each other to be viewed when what you really want is a fewer amount of related products that complement and enhance each other.
Here is a basic list of things that you must consider when creating your website.
