Website Legal Compliance Legislation
Given the current mood in Congress for more and more regulation, it’s likely that the federal government will soon have increased regulatory authority over the advertising practices of Web business – both in terms of how they target consumers and with the advertising messages themselves.
The U.S. Congress will soon be voting on two separate bills, which if they become law will certainly increase the burden on webmasters for website legal compliance, including new disclosures and website legal forms.
.Consumer Privacy Bill to Target Behavioral Ads
Congressman Rick Boucher (D-VA), chairman of the House Energy and Commerce Subcommittee on Technology and the Internet has been planning to introduce a consumer privacy bill since last year, and he most likely will introduce it in the near future.
Rep. Boucher’s primary target is how advertisers target consumers with behavioral advertising. Web marketers have long sought to use tracking technology to increase the relevance with online ads – the more relevant the ad, the more conversions increase.
Benefiting from Your 404 Error Page
If you have a broken link on your site and a visitor clicks on this link they will be directed to what is called a 404 Error Page. This is a standard page that will let the visitor know that the link they clicked on could not be found. We all know how annoying this page can be. The good news is that there are ways to make this error page work for us.
Although these pages can drive traffic away, we can design them to actually become productive sales tools. Customizing your 404 error page should be a fairly simple process. Check with your host or the program you are using for your site to see how it can be done. Consider the ideas below to change your 404 page from a hindrance to a benefit.
1. Warm Welcome – Add a warm greeting and make your potential customers feel welcome as opposed to chasing them away with a giant “ERROR” plastered across the page.
2. Apologize with Free Gift – Offer them a free gift for the mistake. Add a link going to a $5.00 gift card, a bonus product with order, a free report or ebook, etc. Try to give them a gift that will be beneficial to them and you.
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