Optimize Your Website Images
Starting competitive advantages in the business is vital both in online and offline aspects. If you are a business organization, you need to distinguish your organization from the competition, especially if your business is not on commodity products. You can easily distinguish these advantages on the internet because of the already established fundamentals of the business.
For some companies, they get their edge from targeted advertising from high-traffic websites. For others, it is through social media marketing.
Effective Website Content
In the online world content is still king. Marketers need to have teasing and effective content on their web sites, in their email newsletters and on social media to attract customers and brand followers. Valuable and relevant content is what makes people subscribe to your newsletter, click a link and become customers.
However, creating content can be tough, whether you’re a writer by trade or not. After all, there are literally billions of pages online, many well written, some trying to convert readers to buyers, and some successfully using the web as a business portal.
This guide should give clear tips on how to create content that will stand out both today and tomorrow.
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The Lifeblood of the Internet
If you’ve been involved in marketing of any kind over the last two decades, I’m sure you’ve heard the saying, “content is King.” Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.
To completely over-simplify things, the applications are what make it possible for us to create, share, and use the content we find on the Internet. So to say content is King, you’d have to also say that the applications are Queen in order to have a more complete view of the Internet. There are all kinds of applications from the browsers that make surfing the Internet possible to all sorts of applications that manage and deliver the content.
The Google Duplicate Content Penalty
The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.
The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from Google’s Webmaster Central Blog.
That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the Google ‘duplicate content penalty’.
So here is the truth: you might ask who am I to know the truth, but I read all the Google blogs and their official statements, and in applying what I learn, I achieve excellent results for my web pages on Google search engine listings: and those of Yahoo, MSN and Bing. So I am coming from a sound base that my results can prove.
The Importance of Search Engines for an Online Business
If your business has any sort of web presence on the internet, you should know how important search engines are to your overall success. Search engines have been relied upon to an enormous extent for finding information online. As a user types a search topic or is using google to search a website, the search engine sifts through millions of pages in order to present them with the most relevant websites. These results are ranked, based on the relevancy of those web pages.
Most users will only look at the first few results on the first page. Some will continue down that page and read the description of each website to see if it interests them, but very few will continue on to the second page of results. This means that if you are marketing your business online, it is extremely important to not only submit url on google search engine but to ensure show up on the first page for relevant search terms (known as keywords) when you get there. If your website isn’t on that first page, you may never be seen by potential visitors.
