The Google Duplicate Content Penalty
The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.
The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from Google’s Webmaster Central Blog.
That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the Google ‘duplicate content penalty’.
So here is the truth: you might ask who am I to know the truth, but I read all the Google blogs and their official statements, and in applying what I learn, I achieve excellent results for my web pages on Google search engine listings: and those of Yahoo, MSN and Bing. So I am coming from a sound base that my results can prove.
Effective Website Content
In the online world content is still king. Marketers need to have teasing and effective content on their web sites, in their email newsletters and on social media to attract customers and brand followers. Valuable and relevant content is what makes people subscribe to your newsletter, click a link and become customers.
However, creating content can be tough, whether you’re a writer by trade or not. After all, there are literally billions of pages online, many well written, some trying to convert readers to buyers, and some successfully using the web as a business portal.
This guide should give clear tips on how to create content that will stand out both today and tomorrow.
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Writing Publicity-Friendly Content
The content on your site is one of the best tools to attract traffic, customers, and even the attention of the media. If a reputable media outlet is going to print your article or refer to your business in theirs, it can go a long way towards establishing your brand and improving your overall search optimization ranking. What’s even better is that this is FREE publicity, likely in a publication that charges significant amounts of money for advertising slots. Here are a few suggestions on how to write content that attracts the media to your site.
1. This may go without saying, but your online content must be easy to read. Make sure the point of the content is clear and that the pages are formatted correctly. Journalists don’t have the time to sit and read articles on every single website they find to find print-worthy content. You may want to include subheadings, bullet points, lists, and more to make sure it is easy to follow and skim through, if necessary.
The Lifeblood of the Internet
If you’ve been involved in marketing of any kind over the last two decades, I’m sure you’ve heard the saying, “content is King.” Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.
To completely over-simplify things, the applications are what make it possible for us to create, share, and use the content we find on the Internet. So to say content is King, you’d have to also say that the applications are Queen in order to have a more complete view of the Internet. There are all kinds of applications from the browsers that make surfing the Internet possible to all sorts of applications that manage and deliver the content.
Search Engine Optimization Remains Viable
Technology is changing at such a rapid rate in today’s world that if you follow a particular current trend, you may only find it outdated and replaced by another in the blink of an eye. Many Internet experts are beginning to state that the search engines are becoming more inefficient on a daily basis and that a lot of websites that have been optimized for them will soon find themselves on the outside looking in.
These ‘experts’ say that as the internet continues to grow its current rate, so much content is being added to it that search engines are unable to keep up with it. If this is true, the most relevant information may not be showing up, but rather the best search engine optimized (SEO) information is. The question then is – will SEO as we know it today remain a valued and trustworthy mode of promotion?
