Increasing Your Online Traffic
A website without traffic is like a city without people. It is wasted, as the sole purpose for it being created was for others to use it. Therefore, you need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of it, and the content for it.
You probably already know about the general methods of getting people to visit your website, so only a brief mention will be given to them here. Essentially, all traffic come from one of these three sources…
The Architecture of a Website
Website architecture refers to the specific design and layout of the web pages on a given website. There are some things that should be considered for both a visitor point of view, and a search engine point of view.
It’s important to have a web design that is appealing to the human eye so that visitors stay a while and come back often. The problem is that often what is appealing to the human eye is not so appealing to Google’s algorithm. This can create problems when it comes to getting the web pages to rank well in the search engines.
Google looks at text when it visits each web page. It doesn’t “see” images and it doesn’t view videos. It sees text content on the page and in the code of the page – not much else. Websites that make heavy use of such things as Flash and javascripts often have trouble getting a high ranking from Google.
Javascripts
Lately Google is starting to get a better handle on java, so its use is becoming more acceptable as long as it’s placed correctly within the code of the page. For example, javascripts should be placed in a file that resides in the root directory of the server. Then the coding on the page should refer to the file in order to call up the script.
A Good Visitor Experience Is Important
Most small business owners have a website. Many think they need a website just because everyone else has one. Well, that’s not exactly a solid internet marketing strategy. After all, a website that doesn’t generate visitors that result in sales is not doing its job.
The objective of your business website should not only be to drive more traffic to it, but also to enhance each visitor’s experience while they are there. After that, it should also give them enough reason to return again and again.
Advantages of Mobile Web Design
2012 is being touted as the year when mobile technology really comes to the fore. So what are the characteristics, advantages and disadvantages of mobile web design? Which web development features are mobile friendly and which are not? Lastly and most importantly, how do you find out how mobile web design could work for your business?
Advantages of Mobile Web Design
* A well developed mobile website can mean an increased range of web visitors to your web site who will be happy to use your site to full effect and appreciate that it functions in the right way.
* If your business targets people on the move (e.g. a restaurant or hotel), you’ll most likely pick up business with good mobile web development.
Effective Website Content
In the online world content is still king. Marketers need to have teasing and effective content on their web sites, in their email newsletters and on social media to attract customers and brand followers. Valuable and relevant content is what makes people subscribe to your newsletter, click a link and become customers.
However, creating content can be tough, whether you’re a writer by trade or not. After all, there are literally billions of pages online, many well written, some trying to convert readers to buyers, and some successfully using the web as a business portal.
This guide should give clear tips on how to create content that will stand out both today and tomorrow.
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