HTML5 is The Future of the Web
Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5″ igniting interest in HTML5 and sparking numerous debates online in blogs and forums.
Jobs’ prediction that flash is dead invokes memories of the famous Mark Twain quote “reports of my death are greatly exaggerated”. While the debate rages on over the future of Flash, HTML5’s destiny is assured.
It’s not just Apple pointing to HTML5 as an internet revolution, Microsoft, Google, Opera, Mozilla, W3C and even Adobe themselves agree. In fact HTML5 may become historic for that very reason. It is arguably the only time Google, Microsoft and Apple have ever agreed on anything.
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Different Pages Required for an Online Business
If you have an internet based business website are you aware that you should have two different types of pages for your site? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages.
In case you are not sure what the difference is between these two types of pages here is a quick explanation:
1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.
Long Tail Keywords for Niche Marketing
Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each. Customers are targeted with “long tail keywords.” What does the term “long tail” refer to?
Chris Anderson popularized the “long tail” in an October 2004 Wired magazine article. Long tail keywords and niche marketing go together on the Internet. To see the long tail, get a spreadsheet of related keywords with their monthly searches, sort the keywords in decreasing order by searches and make a graph of the searches. You should find a very few keywords with many searches and a long tail of the distribution with few.
Most of us can successfully compete only for keywords in the tail of the distribution. The questions are: Which keywords in the tail? And compete how?
You can divide the keywords four search bands: the super, the high, the medium, and the low search keywords. The border between low and medium searches can be set to somewhere around 500 searches per month; between medium and high around 1000; and between high and super around 10,000.
Getting Listed on the Search Engines
Search engine optimization, also known as SEO, is the concept of planning, writing, and coding each page of a given website so that it will be seen correctly by the search engines for the keywords that were chosen. Once it’s being seen, or indexed, by the search engines, the next step is to build credibility for the website by building credible links to it from a variety of sources.
An SEO strategy should begin for every page on every website before it’s even written. This includes the proper choice of keywords, the correct meta-tag coding, and the right keyword density. The content of each page should be written for the exact topic of the page and be related to the chosen keywords. Each page should also have a proper interlinking plan so all the pages of the site each have the opportunity to gain credibility from the other pages. It’s important to also add a sitemap to the site and submit website on Google using their webmaster tools. This will help them know the topic of each page on the website.
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Improving Your Sales Conversions
I’m sure you’ve heard the old adage, “the more things change, the more they stay the same.” This is especially true when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago are just as effective today. In fact, some of the greatest ads in the history of advertising were written during the 50’s, 60’s and 70’s.
This exciting time period was known as The Golden Age of Advertising.
In that regard, I’ve decided to compile a list of time-tested copywriting techniques to help improve your sales conversions. Please don’t look for anything new here. Like I said earlier, these time-tested techniques are just as effective today as they were fifty years ago.
However, with the advent of the Internet, sometimes we need to be reminded of that fact.
