Marketing News Page 1 | 2 | 3 Silverpop launches Social Pull, an online form builder for Facebook Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social media for Silverpop. Facebook Is the Most Popular Social Login Option in Q1 2012 According to Janrain, Facebook leads the way when it came to social login in the first quarter of 2012. When it came to social sharing, Facebook and Twitter were the clear leaders, though Yahoo!, LinkedIn and MySpace catered to niche audiences. Buffett’s Berkshire Hathaway buys 63-newspaper group Warren Buffett is diving deeper into the news business. Buffett-led Berkshire Hathaway Inc. (NYSE:BRK) has purchased a group of newspapers in the south from Media General Inc. (NYSE:MEG), parent company of WCMH Channel 4 in Columbus, for $142 million. The 63 daily and weekly Media General newspapers in Virginia, North Carolina, South Carolina and Alabama will be folded into Berkshire’s BH Media Group subsidiary, according to a press release. Berkshire also will receive the newspapers’ digital... Lee Doyle Joins Mindshare, Stays in Group M Family Nearly eight months after stepping down as North America CEO of WPP's MEC, Lee Doyle has joined sibling agency Mindshare in the newly created role of president-client development in North America. Larry Kimmel resigns as DMA CEO, joins hawkeye Larry Kimmel has resigned as CEO of the DMA to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg. Yahoo announces big data solution amid CEO departure One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July. Android: 48.5% of the U.S. Smartphone Market According to Nielsen, Android OS had nearly half of the U.S. smartphone OS market in the first quarter of 2012. Google Android OS claimed 48.5 percent of smartphone owners in the first quarter, followed by Apple iOS with 32.0 percent and RIM BlackBerry with 11.6... Time Warner Cable wins right to stream Viacom programs Viacom Inc. has resolved a dispute with Time Warner Cable Inc. that will allow cable customers to view programming such as MTV and Comedy Central on their portable devices such as the Apple iPad, according to a report by Bloomberg. “All of Viacom’s programming will now be available to Time Warner Cable subscribers for in-home viewing via Internet protocol-enabled devices such as iPads,” the companies said yesterday in a joint statement posted on Viacom’s website. Although terms of the agreement... Watch Trailers for All Four New Fall Series on CBS CBS only thinks it needs four new series this fall, including a modern retelling of "Sherlock Holmes" co-starring Lucy Liu as Watson. Land O'Lakes to use NetSuite OneWorld Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference. Page 1 | 2 | 3

News Categories Marketing Business Technology General