General Marketing News

Heed these tips and you'll boost SEO and connect with more customers.

So this is what it means to be a housewife in D.C.: Have a master’s in business administration from Harvard, sell $15 million or so in real estate each year and run a charity backed by Fortune 500 companies.

LOS ANGELES (AdAge.com) -- Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives told Automotive News last week.

Winner: Glenn Beck is our winner for the week. Let’s be frank, no one really expected this man to become the spokesperson for the strong patriotic fervor sweeping the nation. But he has. This past weekend’s rally has proven everyone wrong. The official estimates pegged attendance at 300,000-plus strong. That is a mighty turnout. How did he do it?

The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."

I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.

Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.

Here are some dos and don'ts in using social networks for communicating.

ST. PETE BEACH — Beachfront business operators shared a sigh of relief when BP announced it capped the oil spill July 15.

NEW YORK (AdAge.com) -- Car advertising is about to take a turn -- for the green. Come this fall, drivers -- and not just Americans, but global drivers -- are about to feel the onslaught of a new crop of eco-friendly auto brands, some independent and some backed by the big car makers. Here's what you need to know about who's in the marketing seat at seven of these companies and how they're positioning themselves to consumers.